Our Story

origins

Smilesss was founded in 2021 by artist Waheed Zai and entrepreneur Giovanni Gussen, building off of the story introduced through Waheed’s one-of-one works around the character, All Smilesss.

When entering this new world of web3, the duo became obsessed with the idea of creating a community and movement that connected with their passions around real-world culture, one that was being brought to life through All Smilesss. The light bulbs went off and the Smilesss collection was born.

The Smilesss brand is an extension of the founders and their goal of pushing the boundaries of fashion and culture across the physical and digital realms, while staying true to the core value of spreading Smilesss ::)

origins

Smilesss was founded in 2021 by artist Waheed Zai and entrepreneur Giovanni Gussen, building off of the story introduced through Waheed’s one-of-one works around the character, All Smilesss.
When entering this new world of web3, the duo became obsessed with the idea of creating a community and movement that connected with their passions around real-world culture, one that was being brought to life through All Smilesss. The light bulbs went off and the Smilesss collection was born.

The Smilesss brand is an extension of the founders and their goal of pushing the boundaries of fashion and culture across the physical and digital realms, while
staying true to
the core value of spreading
Smilesss ::)

Smilesss Collection

The collection represents failures and successes, dreams and realities all through something we can relate to... clothing. Clothes that represent places, make you feel emotion, and remember an experience.

The Smilesss collection of 8,888 unique NFTs consist of over 150 traits representing these emotions and experiences. By combining bold colors and cutting-edge fashion with nods to emotions, places, designers, sports and hip-hop culture, we are enabling the ability to capture real emotion in an iconic 3D character.

Smilesssvrs

The collection represents failures and successes, dreams and realities all through something we can relate to... clothing. Clothes that represent places, make you feel emotion, and remember an experience.

The Smilesss collection of 8,888 unique NFTs consist of over 150 traits representing these emotions and experiences. By combining bold colors and cutting-edge fashion with nods to emotions, places,
designers, sports and hip-hop culture, we are enabling the ability to capture real emotion in an iconic 3D character.

Our
Milestones

Complex-Con
In 2021, we unveiled the Smilesss brand to the world at Complex-Con delivering a first-of-its-kind experience with an immersive “Step into Smilesss” AR booth, showcasing various Smilesssvrs characters coming to life, with limited edition merch available.
Smilesss Gaming
In partnership with eFuse, we have organized holders-only esports tournaments in our discord and also streamed on Twitch where holders compete for a chance to win cash prizes, NFTs, and more.
Coinbase
Smilesss announced as a Day 1 Launch Partner with Coinbase for their upcoming NFT Marketplace, representing an amazing opportunity to welcome in and support a new wave of collectors into the Smilesss fam.
Round21
We teamed up with round21 and dropped a first-of-its-kind digital meets physical mini hoop. This was a limited edition Smilesss mini hoop available only to Smilesss holders. Holders received a round21 x Smilesss NFT that was used to redeem the physical mini hoop.
Smilesss SXSW
We threw our first official Smilesss Party in collaboration with Deadfellaz and WarpSound to deliver a night of live music performances from artists Smooky MarGielaa, Elijah the Boy, SK1NANDBONEZ and more at Vulcun Gas Company in Austin, Texas.
LA: Smilesssfornia
To kickstart our Grant initiative, we funded our first event organized top to bottom by a member in our community @StockDisck to bring the community together and have a dope time.
Smilesss Lambo
In collaboration with Alessandro Tarabini, the Smilesss wrapped Lamborghini raced in the Lamborghini Super Trofeo World Finals that was held at the Misano World Circuit, Marco Simoncelli, in October 2021.
Holders-only NFT drops
Post launch, we dropped a free-to-claim NFT from our killer animator Verifry'd and also an airdrop of a Smilesss Chain in collaboration with artist and designer Cryptojeweler
TIME Studios
Smilesss is working with TIME Studios for the creation and development of a new animated franchise based around the Smilesss collection.
The Hundreds
We collaborated with legendary streetwear brand, The Hundreds, to produce limited edition apparel for the public in addition to having colorways available exclusively to Smilesss holders.
Cryptoon Goonz
Tapped in with the Cryptoon Goonz to host a party at SXSW in downtown Austin. This was an opportunity to come and hang out with the team, meet fellow holders in person and vibe with another dope community

Our
Milestones

Smilesss Lambo
In collaboration with Alessandro Tarabini, the Smilesss wrapped Lamborghini raced in the Lamborghini Super Trofeo World Finals that was held at the Misano World Circuit, Marco Simoncelli, in October 2021.
Complex-Con
In 2021, we unveiled the Smilesss brand to the world at Complex-Con delivering a first-of-its-kind experience with an immersive “Step into Smilesss” AR booth, showcasing various Smilesssvrs characters coming to life, with limited edition merch available.
Holders-only NFT drops
Post launch, we dropped a free-to-claim NFT from our killer animator Verifry'd and also an airdrop of a Smilesss Chain in collaboration with artist and designer Cryptojewelwer
Smilesss Gaming
In partnership with eFuse, we have organized holders-only esports tournaments in our discord and also streamed on Twitch where holders compete for a chance to win cash prizes, NFTs, and more.
TIME Studios
Smilesss is working with TIME Studios for the creation and development of a new animated franchise based around the Smilesss collection.
Coinbase
Smilesss announced as a Day 1 Launch Partner with Coinbase for their upcoming NFT Marketplace, representing an amazing opportunity to welcome in and support a new wave of collectors into the Smilesss fam.
The Hundreds
We collaborated with legendary streetwear brand, The Hundreds, to produce limited edition apparel for the public in addition to having colorways available exclusively to Smilesss holders.
Round21
We teamed up with round21 and dropped a first-of-its-kind digital meets physical mini hoop. This was a limited edition Smilesss mini hoop available only to Smilesss holders. Holders received a round21 x Smilesss NFT that was used to redeem the physical mini hoop.
Cryptoon Goonz
Tapped in with the Cryptoon Goonz to host a party at SXSW in downtown Austin. This was an opportunity to come and hang out with the team, meet fellow holders in person and vibe with another dope community
Smilesss SXSW
We threw our first official Smilesss Party in collaboration with Deadfellaz and WarpSound to deliver a night of live music performances from artists Smooky MarGielaa, Elijah the Boy, SK1NANDBONEZ and more at Vulcun Gas Company in Austin, Texas.
LA: Smilesssfornia
To kickstart our Grant initiative, we funded our first event organized top to bottom by a member in our community @StockDisck to bring the community together and have a dope time.